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2007 Park Silly Sunday Market PR SUMMARY
-Weekly
ad placement in the Park Record, City Weekly, Salt Lake Tribune, Deseret News and ReDirect Guide.
-Promotional ads on TV,
Radio and Internet as well as daily spots on KPCW, PCTV.
-Printed and distributed thousands of posters, brochures, rack cards and fliers throughout SLC, Park City and surrounding
Wasatch Back communities.
A total of eight press releases
drafted and release throughout the market season.
Twelve
PCTV features, including interviews with Kimberly, Jewels and Julie, and performances by a variety of PSSM
performers.
Eleven Park Record articles, including
three features on the front page of the Scene Section and ongoing calendar listings.
Seven KPCW interviews, in addition to weekly live broadcasts from the market all summer long.
A total of five mentions in the Deseret News and Salt Lake Tribune.
Three
features in area magazines, including Park City Magazine, This Week in Park City and Salt
Lake Magazine.
Hits on all major Salt Lake City stations, including
Good Things Utah on ABC4, market preview on KSL5, interview with Kimberly and vendor on
KUTV2 and interview with PSSM vendor on FOX13.
Featured in an AP story about Farmer’s Markets.
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IMPRESSIONS
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Salt Lake Tribune (3)
Deseret
Morning News (2)
Park Record (11)
Salt Lake Magazine (1)
This Week in Park City (1)
City Weekly (1)
Park City Magazine
(1)
KPCW (7)
Television viewership unavailable.
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3,774,900
1,549,380
2,268,750
171,675
52,500
210,000
70,000
2,450,000
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** Impressions indicate the number of people exposed to a particular medium.
For newspapers the number reflects 2.5 times the circulation. For magazines, newsletters and weekly publications the
number reflects 3.5 times circulation. For broadcast media the number reflects the estimated number of viewers or listeners.
Total Impressions: 10,547,205
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