PR Summary/Exposure

Public Relations Summary:

  • Weekly Live features on KUTV News Channel 2
  • KUTV Live Remote show with NowPlayingUtah.com, featuring Park Silly Players, at the Utah Museum of Natural History
  • Beginning and end of season interviews on Comcast Connection viewed up to 11 times a month on CNN News Hour.
  • PCTV Live features, including interviews with Kimberly, Jewels, Jaimie and Becca
  • PCTV Performances by a variety of PSSM performers as well as Park Silly Players.
  • KPCW interviews and psa jingles, in addition to weekly live broadcasts from the market, all summer long.
  • Clips/captions in the Deseret News and Salt Lake Tribune.
  • Hits on all major Salt Lake City stations, including Good Things Utah on ABC4, market preview on KSL5, interview with Kimberly and vendor on KUTV2 and interview with PSSM vendor on FOX13. Featured in an AP story about Farmer's  Markets.
  • Photo features in Forbes Mountain Times Magazine.

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Media Exposure:

2009: $190,000 marketing and advertising

Media coverage and clippings range from mid-April through October from numerous Park City, Salt Lake and national media outlets.

Four months of press releases and consistent pitching of community related stories keeps the Park Silly Sunday Market in the media throughout the season.

A final media blitz surrounding the Annual Oktober Sillyfest and the close of the Market, ends the season with several well-placed features in print, radio and television.